Brand Strategist / Visual Designer
Expertise: Siena helps nonprofits develop their brand from the inside out, clearly articulating their unique mission, vision and values and translating those findings into engaging branding such as logos, landing pages, illustrations, and more. She is a firm believer that a strategic approach to branding is the most effective way to align stakeholders and connect with target audience groups.
Experience: Siena has eight years’ experience in illustration and design, and for four years has worked one on one with founders and small businesses through her studio Siena Mara Design. Through close collaboration, she hones each organizations’ unique vision and develops a plan to guide them to successful launches, rebrands and campaign/microbrand launches.
Education: Siena holds a B.A. from Thomas Aquinas College in Liberal Arts with a focus in Philosophy and Theology.
What Siena Finds Compelling:
- Working closely with others to uncover the hidden gifts and insights they can bring to the world
- Considering old problems from new perspectives
- A good story told well (whether written, verbal, or visual)